Website design & development

Designed to Perform.
Built to Scale.

We design and build 100% custom websites (no templates!) that are on-brand, reliable, engaging and built to last. Every project is shaped around your goals, your content, and how your business actually operates. For businesses selling online, that can also include ecommerce functionality and when search visibility is part of the goal, we can also connect the build to practical SEO services and social media channels from the start.

Questions? Ready to discuss your website project? info@fifthandmissing.com
Integration

More than a good-looking website.

Your website must do more than just sit there. It has to support your sales process, connect with the tools you already use, and scale as your business grows.

We design and develop websites that integrate cleanly with CRMs (Salesforce, MailChimp, etc.), ecommerce platforms, and third-party services, without overcomplicating the build or creating maintenance headaches down the road. The result is a website that works hard behind the scenes to support your business tools and processes, while remaining easy to manage day-to-day.

Custom business website design barrie ontario
Website foundations

A website should be easy to use, simple to find, and straightforward to manage.

An average business website is really just an excerise in layout. A great business website has clear messaging, search-friendly structure, fast pages, practical content areas, and a path for visitors to take the next step.

Get a free website estimate →
Clear content structurePages are organized around what people need to understand, compare, trust, and do next. That usually means better headings, stronger calls to action, and fewer dead ends.
SEO from the startWe build with practical SEO services in mind: page titles, meta descriptions, headings, internal links, image alt text, indexable pages, and clean technical structure.
Responsive designThe site should feel intentional on desktop, tablet, and mobile, not like the mobile version was squeezed in at the end without consideration for how the typical website visitor browses.
Room to growWhether the site is built in PHP, WordPress, .NET, Shopify, HTML/CSS/JS, or a uniquely custom setup, the structure should always support the ability to add new pages, campaigns, integrations, and ongoing updates without breaking the bank.
Search visibility

Design and SEO need to work together.

A website can look good and still miss the mark if search engines cannot understand it, visitors cannot find the right page, or the content does not match what people are actually searching for.

We approach web design with SEO built into the planning: service-page structure, local and industry relevance where appropriate, internal linking, analytics, conversion paths, and landing pages that can support future search or advertising campaigns.

Explore SEO Services →
Website analytics and search visibility dashboard for SEO planning
New builds, redesigns, and fixes

Not every website needs the same kind of help.

Some businesses need a new site. Others need a better page, a cleaner navigation structure, stronger SEO content, a faster load time, a fixed form, or support connecting the website to the rest of their marketing.

New website designCustom business websites, service pages, campaign pages, and content-managed sites built around your goals.
WordPress and ShopifyFlexible builds for content, ecommerce, product catalogs, integrations, and ongoing website management.
Website redesignsModernized design, clearer messaging, better user flow, stronger page structure, and more useful calls to action.
Hosting and supportPractical help with hosting, content updates, landing pages, analytics, forms, performance, and technical maintenance after launch.
How We Work

We follow a clear website design and development process that keeps projects on track and clients informed.

Our team follows a straightforward, proven approach that keeps you informed and the work moving forward. We keep the process structured enough to stay on track and flexible enough to adapt when things change. Either way, you always know where things stand.

01

Website Strategy & Planning

Understanding your goals, audience, and constraints. This stage sets direction early so design and development decisions are grounded and efficient.

02

UI/UX Design

Clear UX, thoughtful layouts, and practical prototyping. We focus on usability and clarity, not trends that date quickly.

03

Build & Development

Reliable development with performance and maintainability in mind. The focus is on clean builds that are easy to manage and ready to scale.

04

Site Launch

Testing, deployment, and handover. We check, then check again to ensure everything works as expected (and that you're comfortable taking the wheel once we hand it over).

Selected deployments

Websites, ecommerce, and digital platforms built for real organizations.

A few examples of how strategy, design, development, forms, integrations, hosting, and launch support come together in live projects. Explore more examples in our portfolio.

Dexcom Deep Dive webinar registration website design
Dexcom Deep Dive

Webinar Registration Website

WORDPRESS / SENDGRID View project →

A focused webinar platform for a life sciences audience, built around clear registration flow, branded content, email delivery, and a reliable event experience.

HUSSSH Health Shopify ecommerce website mockup
HUSSSH Health

Ecommerce Website

SHOPIFY View project →

A Shopify storefront designed to support product education, brand credibility, and a cleaner purchase path for a health and wellness product line.

BioSyent corporate website design mockup
BioSyent Inc.

Corporate Website

WORDPRESS View project →

A corporate website refresh for a public healthcare company, balancing product information, investor confidence, compliance awareness, and clear navigation.

CBMA nonprofit website design and hosting project mockup
CBMA

Nonprofit Website, Branding, and Hosting

WORDPRESS / AWS View project →

A clean nonprofit website and hosting setup designed to make resources easier to find, manage, and maintain for a growing organization.

Presidential Forum association website and event platform mockup
Presidential Forum

Association Website and Event Platform

WORDPRESS View project →

A professional association website with event-focused content, member-facing information, and a visual direction built for a credible executive audience.

La Biblia online learning platform mockup
Labiblia / Estudios

Online Learning Platform

WORDPRESS / LARAVEL / SENDGRID View project →

A learning platform that combines public-facing content, custom application logic, email delivery, and structured course access.

Custom church finder directory and interactive map website
Christadelphian Church Finder

Directory and Interactive Map

CUSTOM / PHP / AWS View project →

A custom directory and map application built to make location-based information easier to search, manage, and use across devices.

★★★★★
5.0 / 5.0 Verified Google Ratings
based on 21 Client Reviews for Web Design & Development
Based in Barrie, we work with businesses locally, nationally, and internationally. If you're nearby, you can also learn more about our Barrie web design services.

My organization has worked with
Fifth and Missing for four years now.
Absolutely top notch design firm.
Friendly, professional, responsive.
Even with last minute deadlines,
the work looks great. Highly recommend.
— S. Wubbels
Frequently Asked Questions

Common questions

What should I look for in a website design company?

Consistency, communication, and a portfolio that shows a variety of styles, layouts and features. Any website design company worth their salt should be able to explain their process clearly, show you relevant examples, and give you an honest read on what your project actually needs before you commit to anything.

What kind of websites do you build?

We build custom business websites, campaign pages, ecommerce sites, content-managed websites, and web platforms built for clean structure, strong performance, and room to grow. If you're not sure what type of build fits your needs, that's usually where the conversation starts.

Do you redesign existing websites?

Yes. We can redesign an existing site, improve its content structure, modernize the design, and rebuild it so it is easier to manage and better aligned with current business goals.

Can you support the site after launch?

Yes. We provide ongoing website support, content updates, landing pages, performance improvements, and technical maintenance after launch.

Is SEO included with website design?

Yes. We build website pages with SEO basics in mind, including clear page structure, headings, internal links, metadata, image alt text, performance considerations, and room for future content growth.

Can you improve an existing website instead of rebuilding it?

Yes. If the site is still useful but needs better content, page structure, speed, forms, SEO, or design cleanup, we can make targeted improvements instead of forcing a full rebuild.